The pudding

I started my career as assistant art director at Saatchi & Saatchi where I worked for Wim Ubach and Pieter van Velzen. Here I developed into a junior art director, while doing a masters in art direction at the HKU. After Saatchi I worked at Y&R, McCann, BSUR, TBWA, DDB and BBDO in Amsterdam followed by adventures abroad in Tokyo, Doha, Cape Town, Dubai and Moscow. To then return to Amsterdam as CCO at Havas, followed by 3 years as CXO at PwC’s experience center.

For PwC I was in the leading team that truly built the Experience Center here in Amsterdam. Physically and team wise by hiring the creative and strategic team, almost completely from my personal network. We worked on the first projects and prototypes, leading to the first ADCN shortlist for PwC ever in 2021.

My work has been nominated and awarded over 100 times, which makes me very proud. I am especially proud of the awards I won with the Instinct/BBDO team in Moscow for MegaFon, and winning global awards for Al Jazeera when in Doha. I take huge pride in the fact that in every market where I worked I was able to create award winning work, including all colours in Cannes.

You can see some of my projects on my portfolio website.

Next to my paid work I also act as creative director for an NGO called HumanAid.
They are a global network of smart and inspiring people who dedicate a part of their time to create humanitarian campaigns for people in need.
I support them, with the 60 layers of cake network, for marketing, design, social, film and other content project.