Wijko is our first Heinz brand we won in a direct pitch against two other agencies. The fun thing about this brand is that quite a number of people in our team LOVE satésaus. So we felt truly strong on wanting to win this. The Wijko team is very open and collaborative and that allows us to create cool and even daring projects with them. Starting with “just” a television commercial and ending with creating our own “Wijko” song including a video clip and social media extension. During the summer of 2012 new Wijko projects will be developed. Looking forward.
Collaborative communication case Wijko
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