In 2006 we collaborated with Cultural Oil, a community company that creates concepts that combine digital life and real life. Client NBC Universal Global Networks asked the Cultural Oil team to introduce 2 new digital TV channels in the Benelux. The team created the first commercial reality game in Netherlands at that time. They asked us to create the overall tagline, offline communication and to shoot the viral movies. Their T.A.H. game (short for the tagline They Are Here) won an ADCN award. The offline campaign received a PANL nomination for photography.
Collaborative communication case: Cultural Oil Amsterdam.
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