Puma.

We were asked to introduce a new line on ultra light golf gear. Ideal for golfers who travel. We used 2000 helium balloons carrying the new ultra light garments and shoes. We let these balloons “travel” through the city to show the people “this new ultra light gear is ideal for those who travel”. We launched this campaign in Antwerp, near the flagship store of Puma. The event was repeated in London and New York later that year.

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